LEISURE & TOURISM

Sales of Bentleys and Lamborghinis are booming because rich people are bored

It’s been a great time to be selling really, really expensive cars.”I’ve been in this business 40 years and I’ve never seen it like this,” said Brian Miller, president of Manhattan Motors, a high-end dealership that sells Bentleys, Lamborghinis and Bugattis, among other ultra-luxury brands.While auto sales as a whole have suffered from factory shutdowns and other disruptions due to the pandemic, sales of super-expensive cars, like Ferraris, Bentleys and Lamborghinis, finished 2020 at a blistering pace.In the United States, overall passenger car sales were down 10% last year compared to 2019. Even as auto sales recovered strongly in the fourth quarter, they only just matched the pace seen in the fourth quarter of 2019, said Tyson Jominy, vice president for data analytics at J.D. Power.But sales of cars costing more than $80,000 were almost double in the fourth quarter what they had been the year before. And for cars costing more than $100,000, sales in the US were up 63% that quarter, said Tyson Jominy, vice president for data analytics at J.D. Power.”There’s a fairly fantastic wealth effect going on,” Jominy added.

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