The Cultural Counselor of the Chinese Embassy in Nigeria and Director of the China Cultural Centre, Mr. Yang Jianxing, has urged the Nigerian government to prioritize investments in safety, infrastructure, and tourism promotion to drive economic growth and development.
Speaking at the Nigeria-China Seminar on Tourism, Hospitality, and Culture 2024 in Abuja on Tuesday, Yang emphasized the potential of Nigeria’s tourism sector in enhancing GDP and fostering sustainable development.
The seminar, themed “Promoting Nigeria-China Tourism, Hospitality, and Cultural Potentials and Services for Sustainable Development”.
He said ,“Nigeria, as the most populous country in Africa, boasts a rich history, stunning natural landscapes, and unique cultural assets such as music, dance, art, and clothing. Tourism has immense potential to drive development,” Yang said.
He highlighted that tourism not only contributes to economic growth but also fosters cultural exchange and strengthens international friendships.
“I hope more Chinese tourists will visit Nigeria to experience its vibrant culture, art, and natural beauty,” he added.
Yang also underscored China’s accomplishments in the tourism sector. According to the Chinese Ministry of Culture and Tourism, China recorded 4.89 billion domestic tourists, 87.63 million outbound tourists, and 82.03 million inbound tourists in 2023, with further growth seen in 2024.
A global perspective was also presented, referencing the World Travel and Tourism Council’s 2022 report predicting an average annual growth rate of 5.8% for the global tourism industry over the next decade, outpacing the global economic growth rate of 2.7%.
While calling for increased investment,
Cui Guang-Zhen, Director General of the China General Chamber of Commerce in Nigeria, echoed the call for greater investment in tourism.
Highlighting Nigeria’s cultural diversity, he said , “With over 100 languages, Nigeria is rich in cultural and tourism resources.
” Nigerian music, featuring global stars like Burna Boy and Wizkid, is already a worldwide sensation. However, more investment is needed to harness its tourism potential.”
Cui, who has lived in Nigeria for a decade and visited popular destinations like Calabar, emphasized the need for infrastructure development and targeted initiatives to attract international visitors.
On his part,Mr. Raphael Obi, Permanent Secretary of the Ministry of Arts, Culture, Tourism, and the Creative Economy, noted the transformative power of the tourism and hospitality sectors.
Represented by Blessing Ogar, Obi stated, “These industries are pivotal drivers of economic growth, reducing unemployment and empowering underserved communities, particularly youth and women.”
Obi praised China’s integration of tourism and cultural heritage into its economic framework, citing it as a model for Nigeria.
“This seminar provides a timely platform to exchange ideas and foster partnerships that will benefit both nations,” he added.