Snoop Dogg has become co-owner of English Football League Championship side Swansea City in an unlikely alliance between the world of rap and football, the Welsh club announced.
The 53-year-old American star joins former Real Madrid stalwart and Croatia World Cup finalist Luka Modric in the club’s ownership structure.
Snoop Dogg made a surprise appearance on the club’s social media channels last week modelling their new home jersey for the 2025-26 season and the club announced on Thursday that he has become an investor.
His involvement comes after American businessmen Brett Cravatt and Jason Cohen took over the club last November.
Swansea hope that Snoop Dogg, whose real name is Calvin Broadus, can use his 100 million-plus social media followers to boost the club’s profile as they seek to return to the Premier League for the first time since they were relegated in 2018.
Swansea’s owners have said they want to generate greater revenue, which would allow them to invest more in new players under the profit and sustainability rules in British football.
The 53-year-old rapper said on the club’s website: “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.
“The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.