The White House officially launched a TikTok account on Tuesday, August 19, 2025, aiming to connect with the platform’s more than 170 million users in the United States.
The move marks a new step in President Donald Trump’s digital outreach strategy as his administration seeks to expand its influence among younger generations.
TikTok, known for its viral short-form videos, has become a major hub for political messaging, cultural trends, and rapid communication.
By opening an official account, the White House is positioning itself to deliver messages directly to younger voters who increasingly rely on the platform for news and engagement.
President Trump has expressed admiration for TikTok, crediting it as a key tool in gaining support among young voters during the 2024 election against Democratic candidate Kamala Harris.
His campaign frequently used TikTok trends and memes to boost visibility, a tactic now being extended to official government communications.
The White House’s decision to join the app also comes amid ongoing debates about security and foreign influence, given TikTok’s ownership ties to China.
U.S. lawmakers have previously raised concerns about data privacy and potential risks, though the platform continues to grow rapidly in popularity.
With this launch, the Trump administration signals that TikTok will play an important role in shaping political messaging heading into future policy campaigns and election cycles.