Rihanna’s Fenty Beauty could see LVMH sell its 50 percent stake in a deal valuing the brand at $2 billion, reflecting shifts in the celebrity beauty market.
LVMH, the French luxury-goods powerhouse, is considering the sale of its 50 percent stake in Fenty Beauty, the cosmetics brand founded with Rihanna. The company, which co-owns Fenty Beauty alongside the singer, has tapped investment bank Evercore to assist with the transaction, according to individuals with knowledge of the matter.
Launched in 2017 through LVMH’s beauty incubator Kendo Brands, Fenty Beauty built early buzz thanks to Rihanna’s global star power and its inclusive shade ranges. LVMH and Rihanna each hold equal stakes in the business.
In 2024, Fenty Beauty achieved net sales of approximately $450 million. Several people familiar with the possible sale say the 50 percent stake could fetch up to $1 billion, as Fenty Beauty is estimated to be worth as much as $2 billion, underlining the brand’s desirable position despite broader headwinds.
The sale effort comes amid a tougher climate for celebrity-led beauty ventures. Once viewed as near-guaranteed successes, such brands now face tighter margins, shifting consumer habits and slower growth. Rising costs and cautious spending among beauty buyers have made premium launches harder to scale—even for names backed by celebrity founders and major luxury groups.
Rihanna’s net worth dips to $1 billion
Rihanna’s fortune has followed a similar arc. In May 2022 she became the youngest self-made billionaire in the United States with a net worth of $1.7 billion according to Forbes. However Rihanna’s net worth has declined to $1 billion reflecting both brand-specific factors and wider market pressures.
Yet Rihanna has continued to build. In 2024 she launched the brand extension Fenty Hair, moving into the global hair-care market, which research firm Technavio forecasts will grow by $19.6 billion between 2022 and 2027, reaching around $107.5 billion overall. That same year, Fenty Beauty expanded into China, with a select rollout at Sephora locations in Hong Kong and Macau, building on earlier entries in India and Africa.
Meanwhile her lingerie line, Savage X Fenty, pressed ahead with new launches, including a bridal collection released in April 2025, and an experience built on the online platform Roblox to engage younger shoppers. In July 2025 Fenty Beauty made its first entry into St. Lucia, with a full-line debut (makeup, skincare and fragrance) at a major duty-free retailer in Castries.