Nigerian Grammy winning artiste, Damini Ogulu, popularly known as Burna Boy, has become the first Nigerian artiste to surpass four billion views on YouTube.
The milestone was achieved through the combined views of music videos and other content on the artiste’s official YouTube channel. The development underscores the global appeal of Burna Boy’s music and the growing international reach of Afrobeats.
“The singer’s catalogue includes popular songs such as ‘Ye,’ ‘On The Low,’ ‘Last Last’ and ‘For My Hand’, which have collectively attracted hundreds of millions of views on the video-sharing platform.”
“Burna Boy had earlier made history in 2021 by becoming the first Nigerian artiste to surpass one billion total views on YouTube.”
“The achievement comes amid a series of international milestones recorded by the artiste, whose music has continued to attract audiences across Africa, Europe, North America and other parts of the world. Industry observers say the achievement reflects the increasing role of digital platforms in taking Nigerian music to a global audience.”
Also, “the milestone places Burna Boy among the leading African artistes on YouTube and sets a new benchmark for Nigerian music.”