Adidas has apologized to the Indigenous community of Villa Hidalgo Yalalag in Oaxaca, Mexico, after a shoe design sparked criticism for copying traditional styles.
Company executives traveled to the town to deliver the apology in person, following an earlier written statement.
The dispute centered on the “Oaxaca Slip-On,” a design by Mexican American creator Willy Chavarria.
The shoe bore a close resemblance to handmade huarache sandals, a long-standing craft of artisans in Oaxaca.
Community members and cultural authorities argued that the design was taken without proper recognition or collaboration.
The matter drew wide attention across Mexico after President Claudia Sheinbaum criticized Adidas for profiting from Indigenous heritage without permission. She announced that her government would push for stricter rules to prevent global brands from copying traditional works for commercial gain.
Officials in Oaxaca later welcomed Adidas’ apology, calling it an important step for Indigenous recognition.
The company promised to explore future collaborations with artisans in Villa Hidalgo Yalalag, whose economy depends heavily on craft production.
Designer Willy Chavarria also expressed regret over not involving local craftspeople in the process.
The dispute has added to a growing debate over cultural appropriation in fashion, as global brands face pressure to respect traditional communities while still seeking inspiration from their work.
In recent years, similar controversies have emerged in Mexico and other countries where heritage designs have been used by large companies without local consent.