Kenneth Pettus is rewriting the rules of wine culture in America.
As the founder of UNWINE 101, he’s building a more open and relatable path for people to learn about wine—especially those who haven’t traditionally felt welcome in that space. His journey isn’t just about grapes and glasses. It’s about identity, inclusion, and creating something that reflects the people often left out of wine conversations.
The platform was born out of Kenneth’s personal experience. Growing up in Queens, New York, he didn’t come from vineyards or high-end tastings. But his curiosity and passion led him to become a certified wine expert. As he climbed deeper into the industry, he noticed a pattern—rooms full of wine professionals where he was often the only Black person present. That absence drove him to start something different, a platform where culture and community weren’t separate from wine, but a part of it.
Kenneth’s approach through UNWINE 101 is anything but stiff. He offers virtual wine tastings, live events, and online courses that toss out the snobbery and jargon that usually surround wine education. Instead, his content blends fun, culture, and practical knowledge—breaking things down in a way that feels human and personal. Whether you’re opening your first bottle or exploring deeper vintages, he wants people to feel comfortable asking questions and discovering the joy in every sip.
His background in the arts helped shape his storytelling style. Before founding UNWINE 101, Kenneth was involved in creative performance and public speaking, which now helps him connect with his audience in a unique way. He brings warmth and relatability to a topic that has often been treated as out of reach.
The turning point came when he realized he could use his voice and experience to open doors for others. Stepping away from the stage, he poured his energy into the cellar—literally and figuratively. Now, he’s building a movement that is not only about wine but about who gets to be part of the conversation.
Through UNWINE 101, Kenneth Pettus isn’t just teaching people about wine. He’s changing how it’s seen and who gets to enjoy it—one tasting at a time.