President Bola Tinubu has appointed Zahrah Audu as the new Director-General of the Presidential Enabling Business Environment Council (PEBEC).
The announcement, made on Monday, January 20, 2025, places the entrepreneur and technology expert at the helm of efforts to enhance Nigeria’s business climate and attract foreign investments.
With a background in software engineering and a business management degree from a UK university, Audu is expected to leverage her expertise in business development, innovation, and investment promotion to drive PEBEC’s mandate.
A recognized philanthropist, Audu is noted for championing the “Invest Nigeria” campaign and coordinating the Existing Foreign Direct Investors Roundtable Forum, initiatives aimed at bolstering Nigeria’s global investment profile.
Her appointment signals the administration’s commitment to fostering a more competitive and investor-friendly economic environment.