Why I’m into Cocoa Business – Homto Zaida Dokpesi
A Passion Project Driven by Potential and Purpose
Homto Zaida Dokpesi, on her Facebook page, tackles the question that keeps popping up: why cocoa? Her answer delves into the heart of a successful life – the “why” that fuels the journey towards the “when.”
Dokpesi’s foray into agribusiness is driven by a profound belief in Africa’s untapped potential. From the bustling streets of Zambia to the soaring skies of Ghana, she paints a vivid picture of a continent brimming with possibilities. But amidst this abundance, a crucial question arises: does Africa truly recognize its own potential? Is it prepared for the greatness that awaits?
Cocoa, for Dokpesi, becomes a powerful narrative tool. It’s a chance to rewrite the story of Africa, not just as a resource-rich land, but as a hub of innovation and collaboration. Branding and storytelling, honed through a “refreshers course” with Shetrades Africa, become the weapons in this endeavor.
Dokpesi envisions an Africa where billions trade amongst themselves, unlocking wealth and prosperity within. She sees a cocoa industry ripe for transformation, not through individual efforts, but through collective action, a united front creating the “necessary drama” to propel the industry forward.
Africa, in her eyes, is burdened by heavy policies that lack execution. But with the rise of a new generation of agribusiness soldiers, she believes the tide is turning. Strategically rethinking the cocoa industry becomes not just an option, but a moral imperative.
Dokpesi’s passion for cocoa transcends mere business. It’s a call to arms, an invitation to partake in the rewriting of Africa’s narrative. It’s a toast to 2024, not just for a new year, but for the great things it promises to bring to the industry, and to the continent as a whole.
In Homto Zaida Dokpesi’s story, cocoa is more than a bean; it’s a symbol of Africa’s potential, a catalyst for collaboration, and a toast to a future brimming with possibilities. And as she embarks on this journey, one can’t help but raise a glass in response, eager to see what the future holds for Africa’s cocoa industry, and for the continent itself.