LG Electronics Nigeria (LG) has announced the upcoming launch of Make Life Good, a heartwarming original reality series produced in partnership with MultiChoice. Debuting on 13 June on Africa Magic, the series shifts the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology within the African context.
Built around the concept of gratitude and the spirit of Ọmọlúàbí, Make Life Good is hosted by celebrated television personality Jessica Dlamini. The show follows six prominent “Achievers” as they team up with LG to deliver a deeply personal expressions of gratitude to organisations and community leaders who support vulnerable Africans. These celebrated personalities include trailblazing mountaineer Saray Khumalo, football legend William Okpara, entrepreneur and author Thandi Mavata, data & analytics executive Esther Munyi, Pan-African PR executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.
In each episode, an Achiever secretly orchestrates a high-pressure, 24-hour facility makeover for their chosen cause. These makeovers are specifically designed to solve practical daily challenges for the volunteers and beneficiaries using the spaces.
This project reinforces LG Electronics’ strong presence across Africa, showcasing its ability to deliver meaningful impact through simultaneous 24-hour transformations across multiple locations. By combining cutting-edge products with purpose-driven support, LG is empowering communities, addressing real-world challenges, and unlocking better living experiences through innovation.
Utilising LG’s latest premium innovations, the building and design teams elevate these environments to ensure they are cleaner, more efficient, and more supportive. Kitchens and food preparation stations at facilities like LIV Lanseria and Botshabelo Babies Home are transformed with 671L InstaView™ Door-in-Door refrigerators and LG QuadWash™ dishwashers with TrueSteam™ to handle high-volume community feeding schemes efficiently. Youth hubs and training centres, such as the Bold Men Skills Program and The House Groups, receive 77-inch LG OLED evo AI G5 4K 165Hz Smart TV, 100 inch LG QNED evo AI QNED86 4K 120Hz Smart TV, and immersive soundbars to create dynamic, technology-driven learning and entertainment environments. Meanwhile, the heavy-duty 10Kg Front Loader with AI DD™ & Steam+™ in Black Finish and LG Heat Pump Dryer are installed at the Kensington Secondary School soccer programme to clean and maintain sports kits for young athletes.
“At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful,” said Phil Jung, CEO of Middle East and Africa Region, LG Electronics. “With ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region.”
Hyoung Sub Ji, Managing Director, LG Electronics West Africa, explains the strategy behind the campaign: “The ‘Life’s Good’ philosophy is rooted in the belief that technology should serve people, making daily environments more supportive, efficient, and connected. Collaborating with Africa Magic and these incredible achievers allows us to move beyond product specifications. We are celebrating the authentic stories of Nigerians who uplift their communities, while showing how our smart innovations can practically assist them in doing the hard work of hope every single day.”
The series provides a renewed chance for these organisations to serve more people in need, restore dignity, and continue changing lives without the burden of failing or inadequate facilities.
“It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” says Mbali Ntuli, GE & Head of Unscripted Content at MultiChoice.” We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”
Tune in to Africa Magic Family (DStv Channel 154) for Make Life Good, airing from 13 June at 17:30, and witness the power of collective action. The series will also be repeated Monday and Thursday at 16:00.